The team of volunteers are doing fantastic work educating, training and developing over 800 juniors as well as having a successful 1st team squad. A truly family-friendly club that we are excited to be associated with.
Below are just a few of the fundamental reasons why:
So before committing both your time and budgets to a CRM project, we encourage you to put in the groundwork first! It will definitely ensure a higher chance of success and will provide a Central Intelligence System connecting all areas of your business, helping you to generate more revenue!
Heating, lighting, staffing, rent, supplier costs, transport, refunds, time spent on fulfilling orders, meetings, calls, emails, all play a part eroding your profit!
Starting off a business in the right way will enable you to make decisions based on facts and pivot your business to where it has the most chance of success. Operating blind on a day-to-day basis just leaves yourself open to the probability that you won’t make much or any money out of what it is you thought was a great idea. The chances are, that it still may well be a great idea, but you didn’t give yourself the best possible chance to succeed.
I’m not saying you must have a CRM, I’m saying you MUST. GDPR laws state that you must have a system in place to securely store customer data, track who has opted in to receiving communications from you and could ‘forget’ a customer by removing them from your database. So at the very least, you need to be able to comply with those requirements.
So why not put something in place to fulfil those obligations? Its highly likely that this same tool can also be used to manage your business, automate processes, provide vital analytics and ultimately, boost sales, now you will have a powerful system to get you business. And it really doesn’t need to be the biggest, best, most expensive system, just one that fits your business.
If you have intentions of growing your business to a point where you are looking for investment or indeed to sell the company, then anyone who is looking to invest / buy will, from the very outset, be asking you for essential metrics to get a feel for the business.
– Cost of Goods Sold: £50
= Gross Profit: £50
– Operating Expenses: £30
= Operating Profit: £20
– Taxes: £5
Net Profit: $15
So, if I were to ask you all of the above questions, today, right now, how many of you would be able to answer even half of those questions? How long would it take to gather that data? Would you be frantically rushing around asking your team, pulling spreadsheets together, asking your accountant? Even if you aren’t looking for investment or a sale, it’s just good practice to keep your finger on the pulse.
It’s a common misconception that CRM is a technology in isolation and only designed for Sales. We completely disagree with this notion, however, would agree that it is commonly configured to only support the Sales process. We believe CRM can not only support all business units, but can enhance them through the centralisation and sharing of data and it is best used to advantage all.
When considering your CRM strategy, encompassing people, process and technology, it is strongly advisable to bring all parties to the table and work collaboratively on the ‘now’ and the ‘future’. Typically, we find inefficiencies happening across the individual business units and a lack of holistic insight that results in either dissatisfied or lost clients.
Fundamentally, customers are becoming more demanding in the way they are interacted with. The expectation is that we must have all their information to hand, purchases, emails, support tickets, etc. How often have you called a provider and heard ‘I’m sorry, I don’t see that on my system’, or ‘I don’t have access to that data’. It’s very frustrating!
From an internal perspective, Business Analytics is always a challenge. It’s a challenge because data is usually stored in multiple places such as Outlook, Excel or non-integrated 3rd party platforms. Management struggle to get the holistic view across the business allowing them to make strategic decisions.
Usually, this involves a ‘down the line’ report request i.e. From the top down, each manager requests the data they need from their direct reports in order to collate the information at the top. This results in productivity loss while they are pulled away from their daily role. It is highly likely that these issues can be addressed by bringing all business units together in one platform, or at the very least, connecting your platforms.
At Connecting Business, this is what we do, it’s at our core, it’s what we are passionate about. Bringing your business together, improving productivity, supporting revenue growth and profitability, ultimately, maximising ROI and CRM success!
Connect your Business with ours:
Phone 0844 2720071
We provide businesses with Insight, Clarity and Knowledge to obtain Optimum Business Performance! Harness your data to not just sell, but more importantly, establish relationships and provide the best customer service possible.
Connecting Business helps it’s clients to achieve this through our extensive knowledge of best practices and industry experience, underpinned by the leading CRM platform… the Salesforce SalesCloud, MarketingCloud and ServiceCloud.