Business Source

Welcome to our new podcast / videocast series where I’ll be talking to friends, colleagues, clients and partners about their experiences over the last 18 months, how their business has been affected and the changes they were forced to make in order to survive and plan for the future.

Above is video version, below is the podcast…

Helping businesses to

Achieve Success

We help you get the most out of your CRM system so you can improve efficiency and drive profitable growth. We do this by truly understanding your business, then seamlessly connecting your strategy, people and technology. This commercial acumen matched with technical expertise is what makes us different.

Lee Nightingale MD

We’re different from most CRM consultancies because we don’t jump straight into suggesting a techie solution.


Teaming up with

Sweet Potato Tec

Connecting Business Limited (‘CB’) and Sweet Potato Tec Limited (‘SPT’), are delighted to announce the establishment of a joint venture to further expand their long-standing working relationship with the aim of strengthening their combined resources to deliver scalable CRM and associated technologies, to further support profitable revenue growth for clients and partners.

Tom O’Byrne CEO, Great Place To Work, UK

We at Great Place to Work UK found a gem in Connecting Business. Unusually for IT and systems type consultants they not only had the excellent technical skills but also demonstrated very strong commercial acumen.

Sarah Warry Trustee, Latin American Foundation for the Future (LAFF)

Connecting Business have been very easy to work with and available at all times of day to answer questions! We started with a lot of options and questions about which CRM to go for, and they helped us narrow this down and select one that was right for us.

Ben Harris CEO, Decibel Group

Connecting Business is ultimately helping us make a success of Salesforce and is one of our trusted advisers. We highly recommend them.

Richard Gilder, Sales Methods

Lee has a tremendous knowledge and enthusiasm for all matters sales. Combine this with his clear understanding of business process and thorough know-how and you have a powerful concoction, dedicated to achieving sales excellence.

Sarah Goodchild, Aqua Security

I’ve had the pleasure of working with Lee on a variety of projects that have required his expert knowledge on and operational process. In all these projects, Lee was instrumental in insuring that it could ‘work’, providing guidance, ideas and cohesion between the US and EMEA/APAC teams.

CRM systems can deliver an enormous amount of value, but most organisations don’t make the most of their investment.

Our skills cover the whole range of CRM projects, whether it’s building a system from the ground up, customising an existing system, or ensuring all your tech works smoothly together.