Helping businesses to

Achieve Success

We help you get the most out of your CRM system so you can improve efficiency and drive profitable growth. We do this by truly understanding your business, then seamlessly connecting your strategy, people and technology. This commercial acumen matched with technical expertise is what makes us different.

Lee Nightingale MD

We’re different from most CRM consultancies because we don’t jump straight into suggesting a techie solution.

Leads to Sales Process

We’ve been involved in sales, operations and technology for over 30 years. This experience means we understand the business rationale behind your objectives and decisions and are therefore best placed to help you. First, we analyse your organisation to understand the who, what, when, where, why and how it works. Only then do we advise on how you can use your CRM system for optimal effect. It’s this rare blend of technical expertise and commercial acumen that gets results.

get in touch
ANALYSE

First, we analyse your organisation to understand the who, what, when, where, why and how it works.

ADVISE

Only then do we advise on how you can use your CRM system for optimal effect.

IMPLEMENT

Then we turn strategies and plans into actions in order to accomplish strategic objectives and goals.

SUPPORT

We agree with and give encouragement because we want it to succeed.

WHAT CLIENTS SAY

Some valuable words from our loving and ever growing customers.

Tom O’Byrne CEO, Great Place To Work, UK

We at Great Place to Work UK found a gem in Connecting Business. Unusually for IT and systems type consultants they not only had the excellent technical skills but also demonstrated very strong commercial acumen.

Sarah Warry Trustee, Latin American Foundation for the Future (LAFF)

Connecting Business have been very easy to work with and available at all times of day to answer questions! We started with a lot of options and questions about which CRM to go for, and they helped us narrow this down and select one that was right for us.

Ben Harris CEO, Decibel Group

Connecting Business is ultimately helping us make a success of Salesforce and is one of our trusted advisers. We highly recommend them.

Richard Gilder, Sales Methods

Lee has a tremendous knowledge and enthusiasm for all matters sales. Combine this with his clear understanding of business process and thorough Salesforce.com know-how and you have a powerful concoction, dedicated to achieving sales excellence.

Sarah Goodchild, Aqua Security

I’ve had the pleasure of working with Lee on a variety of projects that have required his expert knowledge on SalesForce.com and operational process. In all these projects, Lee was instrumental in insuring that it could ‘work’, providing guidance, ideas and cohesion between the US and EMEA/APAC teams.

CRM systems can deliver an enormous amount of value, but most organisations don’t make the most of their investment.

Our skills cover the whole range of CRM projects, whether it’s building a system from the ground up, customising an existing system, or ensuring all your tech works smoothly together.

August 26, 2020 Lee Nightingale

What to consider when deciding on a CRM platform?

That’s a great question but one we don’t hear as much as we would like!  All too often, we’ve seen companies jump in and find that the project fails. Here are just a few of the fundamental reasons why...
October 19, 2018 Lee Nightingale

Connecting Business are proud sponsors of Dorking Rugby Club

The team of volunteers are doing fantastic work educating, training and developing over 800 juniors as well as having a successful 1st team squad.  A truly family friendly club that we are excited to be associated with.
June 21, 2018 Lee Nightingale

The Quickest Way to Lose Customers – Treat them as Customers!

One thing that is baffling me with business models today, particularly in the technology space is… why would you spend 5x to 10x more marketing budget, sales efforts and compensation pay-outs on acquiring new customers, only to treat them worse once they become customers?
June 21, 2018 Lee Nightingale

Do you generate Revenue or Profit?

How do you know if you are profitable if you are not tracking and measuring your success accurately? Heating, lighting, staffing, rent, supplier costs, transport, refunds, time spent on fulfilling orders, meetings, calls, emails, all play a part eroding your profit! Starting off a business in the right way will enable you to make decisions based on facts
April 11, 2018 Lee Nightingale

Let’s Get Together and Make CRM Work

Who should be involved in Customer Relationship Management “CRM“. Sales? Marketing? Finance? Delivery? Support? Research? The best answer we find is….. ALL OF THEM! It’s a common misconception that CRM is a technology in isolation and only designed for Sales. We completely disagree with this notion, however, would agree that it is commonly