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We’re CRM experts.

Registered Salesforce and Ownbackup partners

We help clients

achieve profitable revenue growth.

Connecting Business ABOUT 01

Joined-up thinking

leads to sales

Connecting Business are here to help you get the most out of your CRM system so you can improve efficiency and drive profitable growth. We do this by truly understanding your business, then seamlessly connecting your strategy, people and technology. This commercial acumen matched with technical expertise is what makes us different.

Lee Nightingale MD

We help you get the most out of your CRM system so you can improve efficiency and drive profitable growth. We do this by truly understanding your business, then seamlessly connecting your strategy, people and technology. This commercial acumen matched with technical expertise is what makes us different.

We’re CRM experts, registered Salesforce partners, and authorised partners of OwnBackup. Note that we’re different from most CRM consultancies because we don’t jump straight into suggesting a techie solution.

We’ve been involved in sales, operations and technology for over 30 years. This experience means we understand the business rationale behind your objectives and decisions and are therefore best placed to help you.

First, we analyse your organisation to understand the who, what, when, where, why and how it works. Only then do we advise on how you can use your CRM system for optimal effect. It’s this rare blend of technical expertise and commercial acumen that gets results.

Connecting Business What do you need? 03

WHAT DO YOU NEED?

CRM systems can deliver an enormous amount of value, but most organisations don’t make the most of their investment.

Our skills cover the whole range of CRM projects, whether it’s building a system from the ground up, customising an existing system, or ensuring all your tech works smoothly together.

Let’s chat about the challenges you’re facing, and together we will determine the best way to achieve your goals.

Get in touch

Which CRM system to implement?

Optimise your current CRM system?

Integrate your CRM with your other technology?

WHAT CLIENTS SAY

Some valuable words from our loving and ever growing customers.

Lee is my ‘Go-To’ guy for getting things done around our internal business systems. He was able to deliver results quickly in support of my team’s field activity and project initiatives. A great partner to have when trying to drive change and evolve business systems to support a growing team.

Mark Murtagh, Websense

I’ve had the pleasure of working with Lee on a variety of projects that have required his expert knowledge on SalesForce.com and operational process. In all these projects, Lee was instrumental in insuring that it could ‘work’, providing guidance, ideas and cohesion between the US and EMEA/APAC teams.

Sarah Goodchild, Aqua Security

Very knowledgeable on implementing and enhancing CRM systems, Lee was instrumental in rolling out Salesforce.com to over 600 people worldwide, which involved in-depth training in multiple countries. Lee understands what is required to drive Salesforce.com adoption and sales productivity.

Werner Schmidt, Sage

“Lee has a tremendous knowledge and enthusiasm for all matters sales. Combine this with his clear understanding of business process and thorough Salesforce.com know-how and you have a powerful concoction, dedicated to achieving sales excellence.”

Richard Gilder, Sales Methods

“I’ve had the pleasure of working with Lee on a variety of projects that have required his expert knowledge on SalesForce.com and operational process. In all these projects, Lee was instrumental in insuring that it could ‘work’, providing guidance, ideas and cohesion between the US and EMEA/APAC teams.”